The Augmented Reality App that Reveals the True Value of Brands

Let’s be honest, the best thing about consumer brands, is their branding.
The perfect typography on each and every Coca-Cola product or promotion.
The easily recognizable Starbucks logo, carries a promise of hot lattés on every block in the industrialized world.
A promise that is quickly shattered by the dull taste of Orwell’s 1984 Victory Coffee.

CokeNope is an augmented reality app that maintains the beloved style of America’s most widely distributed brands,
while revealing the truth about them. Their nutritional and moral value, and the true motive behind consuming them:
them being so irresistibly approachable.

CokeNope is a mobile app built with unity at Gabriel Barcia Colombo‘s Video Sculpture class at ITP, NYU.