February 4, 2019 Alizarin Zroob

A dunk tank to drown the most vulnerable members of society Starting the Critical Objects class, I grouped with Cara Neel and Veronica Alfaro to tackle a subject that’s unnecessarily controversial: vaccine. Background Vaccines have been researched and proven highly effective in preventing illness. Major medical organizations state vaccines are very safe.  These organizations include: CDC, Food and Drug Administration (FDA), Institute of Medicine (IOM), American Medical Association (AMA), American Academy of Pediatrics (AAP), UNICEF, US Department of Health and Human Services (HHS), World Health Organization (WHO), Public Health Agency of Canada, Canadian Paediatric Society, National Foundation for Infectious Diseases…

September 20, 2018 Alizarin Zroob

Developing Technologies for Urban Gardening Final project and prototype proposition Queenz Greenz is a gift kit designed to make gardening appealing and approachable to young audience. Living in urban areas the youth is out of touch with nature, and unaware how enjoyable and crucial for our existence it is. Talking to a dismissive generation, it was most important to catch its short attention with every cliché attention-grabbing technique: emojis and memes, nudity and suggestive language. Behind the provocation, Queenz Greenz is an actually useful kit for the local urban gardener. It includes a selection of seeds curated specifically for Queens,…

September 13, 2018 Alizarin Zroob

Whether you’ve started fall semester or landed back from Burning Man, there’s no doubt that September is the month to be in New York City. Feeling overwhelmed? You’re in good company! Join me for a weekend of fun events. Expand your horizons with innovation and your social circles with some of the city’s brightest brains and sweetest hearts. NYC Media Lab snapshot of the best thinking, projects and talent from across the City’s industry and university ecosystem. 100+ demos – including my own Glitter Shores augmented reality graphic novel. Where: The New School, University Center 63 5th Avenue, New York, NY When: September 20-21,…

August 14, 2018 Alizarin Zroob

  An Interactive Graphic-Novel-Journey Through Post-Apocalyptic Narratives     Fewture is an interactive experience that illustrates possible ecologic, socio-economic and technologic circumstance in a terrifically immersive way. The reader is invited to begin the journey by scanning a QR postcard and downloading the Fewture app. From this point on, a new episode will be delivered each week via a push notification or an email. Gamified storyline motivates the reader to dive deep into each chapter.    

        Use of mixed new media, including video, augmented and virtual…

August 13, 2018 Alizarin Zroob

The Augmented Reality App that Reveals the True Value of Brands     Let’s be honest, the best thing about consumer brands, is their branding. The perfect typography on each and every Coca-Cola product or promotion. The easily recognizable Starbucks logo, carries a promise of hot lattés on every block in the industrialized world. A promise that is quickly shattered by the dull taste of Orwell’s 1984 Victory Coffee. CokeNope is an augmented reality app that maintains the beloved style of America’s most widely distributed brands, while revealing the truth about them. Their nutritional and moral value, and the true…

July 24, 2018 Alizarin Zroob

Original interactive installation by Alizarin Waissberg   VJ God is a visual mixing interface, created by modification of a DJ console. VJ God is an art toy designed to allure the viewer to an intuitive playful interaction.  

  Reach your inner child through the adorable interface of VJ God and create a unique video by mixing a series of original clips with your own reflection. Get inspired by discovering the mind-expanding messages encrypted in the clips. Because the most effective way to influence, is by sugar-coating your message…

July 17, 2018 Alizarin Zroob

Interactive Video Installation by Alizarin Waissberg The projection was created in Madmapper to match the shape of the diamond throne. The catchy music accompanying this version of the Diamond Throne is an original song from Liah Alonso’s album Box of Light >

        The Diamond Throne is an interactive photo and video booth. It’s sensitive to sound and glows brighter with the beat. It’s a perfect throne for performers, divas, royalty, and everyone who’s fabulous, certified marriage material, and isn’t afraid of the spotlight.        …

July 10, 2018 Alizarin Zroob

Light sculpture by Alexandra Lopez and Alizarin Waissberg Concept prototype for a dynamic light sculpture, focused on the idea of kids being the light of our lives. The structure represents the unconditional protection we provide for our kids. Although the work arrives from a personal, sentimental point of view of two mothers, there’s no way escaping it’s global aspect. Every parent strives to provide freedom, security and well-being to their child, but not everyone can. Naive and festive at first…