ITP Archives - Page 2 of 5

Art Sqoosh Farmer’s Daughter

September 17, 2019 Alizarin Zroob

The Making Of an original art toy – from sketch to sculpted prototype Sqoosh Farms More than a series of art toys, Sqoosh Farms is an entire universe. In Sqoosh-verse, instead of cultivating wheat, humans have cultivated this marvelous mutated grain: sqoosh. An animated TV show, a series of computer games – from casual gaming (Sqoosh Farmville) to VR multiplayer adventure. An immersive art experience?! Of course! These are all in the works. Sqoosh is a magical natural resource. Its texture is between a cloud and a flan; between cotton candy to marshmallow to bouncy slime. It’s an aphrodisiac, an…

ITP Confession Booth

September 13, 2019 Alizarin Zroob

Light and Color in Set Design Being obsessed with color, it was a pleasure to take on a favorite wavelength to experiment with designing an original set for my own independent production. The set was of a futuristic, non-religious confession booth. The chosen color was warm bright red, around 700nm. Additionally, I mixed in a complimentary bright blue colors, with an average wave length of 500nm. My goal was to experiment with color and light to create an environment that’s comfortable and inviting, visually rich and cinematically interesting. The fabrics and materials used were reflective, The function of the set…

Art Mx. WoodHead

September 9, 2019 Alizarin Zroob

My first attempt at art toy design had begun when we received 5 blank wooden figurines from art toy enthusiast professor Benjamin Light. He showed us his variations of these figurines. Initial ideas on what can be done with the figurines included a big happy family of body-positive kinky statues. Pretty basic human idea, as ancient as these 23,000-year-old figurines. The motivation Art toys are not necessarily kids toys. They’re meant to be collected and admired, not played with. However, when I showed the blank figurines to my 2 year old kid it was clear these are meant for him….

Art Presenting at NYC’s Best Interactive Shows

May 16, 2019 Alizarin Zroob

After a winter of work and creativity, it is my honor and pleasure to present two original art pieces at New York City’s major interactive events and launch zroob.com’s travel division. Meditation Tunnel at ITP Spring Show Step into the Meditation Tunnel: a mind-bending, hypnotic, exhilarating experience that pushes beyond the boundaries of VR. The way to ride the Meditation Tunnel is via a VR headset, while seated on a unicorn in a magical transformative environment. While the main pinnacle of the Meditation Tunnel happens within the headset, it’s certainly not limited to it. I can go on about the…

Art Energy Basket

May 13, 2019 Alizarin Zroob

An interactive gift basket that gives it’s recipient insight on which energy source is best for them, based on their beloved preference: money or the environment Energy Basket – environmental critical object by Alizarin Zroob Fossil fuel is finite. In the pace we’re using it, it’ll all be gone in decades. In comparison, the sun is estimated to have 5 billion years of shining left. The fact most of the earth (~80%) is still powered by fossil fuel is a calamity. Energy basket is communicating this simple truth with a simple, playful interface. https://youtu.be/1tM0FD36TUg Conclusion: Even if you’re greedy, renewable…

ITP Final Critical Object Proposition

April 29, 2019 Alizarin Zroob

Topic / Subject: Fossil Fuel With the environment being my most important client, I’d like to criticize the absurd use of fossil-fuel and petroleum-based materials. Besides being a major pollutant, fossil fuel is finite, and it’s about to run out. Our world in Data states coal will run out in 114 years, oil and natural gas in ~50 years. Other sources have even shorter estimates. In any case it only makes sense to make a shift towards using renewable energy. In this final project, I’d like to design an object that will encourage this shift. Limitations / constraints ☻ Attribute:…

ITP Makeup takes Forever

April 21, 2019 Alizarin Zroob

A new critical object from Tanic Nakpresha and Alizarin Zroob is A makeup box counting the time accumulated applying makeup and compares it to the time necessary to accomplish life goals. Topic: Beauty StandardsAttribute: TimeMood: HarshDevice: Statistical facts With the beauty industry pushing us spending more time and more money on obeying to arbitrary beauty standards, the actual accomplishments that represent actual success are being pushed aside. Intelligence and education, health and fitness, and basic commodities such as housing, cellphones and avocados. Studies found that average women spend 2 years of their lives wearing makeup, and nearly $200,000. This original…

ITP Love Letter to Fungi

April 12, 2019 Alizarin Zroob

Two “final” project suggestions by Alizarin Waissberg in the The Fungus Among Us class. 1. Mycelial Economy: Mushroom-inspired food supply and demand algorithm 2. Love Letter To Fungi: Light art series

ITP 7 Reasons Why Mushrooms Are Super

April 5, 2019 Alizarin Zroob

Mushrooms are fascinating. After watching them in the great outdoors, reading fascinating texts about them, and hearing my mom warn me about them, I’ve gotten to the conclusion that mushrooms are the absolute best. Here are 7 reasons why: Super smart We got used to the idea that organism needs to have a brain in order to have intelligence and consciousness. Mushrooms prove us that brain is unnecessary, and that intelligence isn’t limited to one organism, but can be spread among an entire living network. While humans use their brains to perform basic tasks like 9-5 jobs and Netflix binges,…

ITP Dildon’t

March 31, 2019 Alizarin Zroob

Trigger warning: sexual misconduct Topic: sexual assault prevention Mood: intimidation Device: grotesque As intrusive as an unsolicited dick pic, as obnoxious as a catcall, as shocking as unexpected groping in a public space… zroob productions is pleased to present: Dildon’t The sexual assault prevention toy Dildon’t was designed not only to criticize but mainly to prevent sexual assault. It is an unconventional sex toy that gives its user something more crucial than pleasure: a sense of safety. https://youtu.be/1nz8iitNsLo The #metoo movement have raised awareness to the issue of sexual assault. Dildon’t is taking the criticism one step further, and aims…