August 14, 2018 Alizarin Zroob

  An Interactive Graphic-Novel-Journey Through Post-Apocalyptic Narratives     Fewture is an interactive experience that illustrates possible ecologic, socio-economic and technologic circumstance in a terrifically immersive way. The reader is invited to begin the journey by scanning a QR postcard and downloading the Fewture app. From this point on, a new episode will be delivered each week via a push notification or an email. Gamified storyline motivates the reader to dive deep into each chapter.    

        Use of mixed new media, including video, augmented and virtual…

August 13, 2018 Alizarin Zroob

The Augmented Reality App that Reveals the True Value of Brands     Let’s be honest, the best thing about consumer brands, is their branding. The perfect typography on each and every Coca-Cola product or promotion. The easily recognizable Starbucks logo, carries a promise of hot lattés on every block in the industrialized world. A promise that is quickly shattered by the dull taste of Orwell’s 1984 Victory Coffee. CokeNope is an augmented reality app that maintains the beloved style of America’s most widely distributed brands, while revealing the truth about them. Their nutritional and moral value, and the true…