Art Archives - Zroob.com

Art Avant Garde Cinema Time Travel With Dr. Mojo Video Tech and Timothy Leung

October 6, 2021 Alizarin Zroob

Cinema is the art that transcends time more so than any other medium. Potentially, It also has the most influence on humanity than any other art form. While mainstream cinema conforms to standards that yield commercial success, avant-garde cinema is testing the boundaries of the medium to make sophisticated statements or provide transcendental experiences. A kind of avant-garde cinema that captivated my heart thanks to it’s hypnotizing nature, is VJing. A merger of visual and audio into large scale video sculptures with the aim to create immersive environments for people to gather to dance, meditate, socialize and take in the…

Art Sqoosh Farms Art Toy Series

October 22, 2019 Alizarin Zroob

Original art toy design by @AlizarinZ and an entertainment conglomerate format https://youtu.be/GtkRVgtHL90 3D printed in collaboration with @_insta_yaya The making of, on instagram View this post on Instagram Meet the Sqoosh-farmer’s son! Art toy design process, from pencil sketch, through my first attempt in #3D modeling in #Sculptris, then printing on an #ultimaker. #arttoyitp #arttoy #arttoyculture A post shared by Alizarin Zroob (@alizarinz) on Oct 6, 2019 at 5:08am PDT View this post on Instagram Lucy the #goat, satisfied after a good sneaky feast of Sqoosh! Original #art toy design, a 3rd member of the #sqooshfarms series! In a new…

Art Alizarin Artist statement 2019

October 9, 2019 Alizarin Zroob

AlizarinZ is a visionary artist and art director based in Queens, New-York. Born in the crumbling former Soviet Union and raised in conflict-stricken Israel, her work is a rebellious act of positivity against a turbulent existence. Alizarin incorporates classic visual art techniques with new media like projection mapping, 360° videography and VR to transform environments and speculate alternative realities. Being devoted to nature, the materials Alizarin favors are either virtual, recycled, or organic – such as mushroom molds and living plants. Alizarin’s rich aesthetic is easily recognizable for bright, intense, warm colors, with a signature palette of pinks and reds,…

Art Meditation Tunnel

October 9, 2019 Alizarin Zroob

High Zen VR experience by Alizarin Zroob Step into the Meditation Tunnel: a mind-bending, hypnotic, exhilarating experience that pushes beyond the boundaries of VR. Meditation tunnel suggests a digital, new-age, New-York, cerebral approach to guided meditation. Meditation Tunnel as presented at ITP’s Spring show 2019 https://www.youtube.com/watch?v=324gLOtJhwE The intended way to ride the Meditation Tunnel is via a customized VR headset, while seated on a unicorn in a magical transformative environment. While the main pinnacle of the Meditation Tunnel happens within the headset, it’s certainly not limited to it. Enhanced with projection art, custom-made headset and glitter-icious set design, Meditation Tunnel…

Art Synesthesia project proposition

September 18, 2019 Alizarin Zroob

About Synesthesia Synesthesia is a neurological condition in which the stimulation of one sensory or cognitive pathway (for example, hearing) leads to automatic, involuntary experiences in a second sensory or cognitive pathway (such as vision)- Google’s 1st search result Synesthesia is one of my favorite subjects personally, both aesthetically and intellectually. Also it’s a trendy theme in the burner art-nightlife culture. Previous Work https://www.youtube.com/watch?v=m9-B47xr1YQ For the Synesthesia assignment I’d like to revisit a former work of mine: a Blacklight-reactive acrylic artwork I painted and presented in 2018. The subject of the one painting I like to focus on, as one can…

Art Sqoosh Farmer’s Daughter

September 17, 2019 Alizarin Zroob

The Making Of an original art toy – from sketch to sculpted prototype Sqoosh Farms More than a series of art toys, Sqoosh Farms is an entire universe. In Sqoosh-verse, instead of cultivating wheat, humans have cultivated this marvelous mutated grain: sqoosh. An animated TV show, a series of computer games – from casual gaming (Sqoosh Farmville) to VR multiplayer adventure. An immersive art experience?! Of course! These are all in the works. Sqoosh is a magical natural resource. Its texture is between a cloud and a flan; between cotton candy to marshmallow to bouncy slime. It’s an aphrodisiac, an…

Art Mx. WoodHead

September 9, 2019 Alizarin Zroob

My first attempt at art toy design had begun when we received 5 blank wooden figurines from art toy enthusiast professor Benjamin Light. He showed us his variations of these figurines. Initial ideas on what can be done with the figurines included a big happy family of body-positive kinky statues. Pretty basic human idea, as ancient as these 23,000-year-old figurines. The motivation Art toys are not necessarily kids toys. They’re meant to be collected and admired, not played with. However, when I showed the blank figurines to my 2 year old kid it was clear these are meant for him….

Art Presenting at NYC’s Best Interactive Shows

May 16, 2019 Alizarin Zroob

After a winter of work and creativity, it is my honor and pleasure to present two original art pieces at New York City’s major interactive events and launch zroob.com’s travel division. Meditation Tunnel at ITP Spring Show Step into the Meditation Tunnel: a mind-bending, hypnotic, exhilarating experience that pushes beyond the boundaries of VR. The way to ride the Meditation Tunnel is via a VR headset, while seated on a unicorn in a magical transformative environment. While the main pinnacle of the Meditation Tunnel happens within the headset, it’s certainly not limited to it. I can go on about the…

Art Energy Basket

May 13, 2019 Alizarin Zroob

An interactive gift basket that gives it’s recipient insight on which energy source is best for them, based on their beloved preference: money or the environment Energy Basket – environmental critical object by Alizarin Zroob Fossil fuel is finite. In the pace we’re using it, it’ll all be gone in decades. In comparison, the sun is estimated to have 5 billion years of shining left. The fact most of the earth (~80%) is still powered by fossil fuel is a calamity. Energy basket is communicating this simple truth with a simple, playful interface. https://youtu.be/1tM0FD36TUg Conclusion: Even if you’re greedy, renewable…

Art Fewture variation #2: Server Farm Penthouses

March 31, 2019 Alizarin Zroob

Fewture is an original Sci-Fi AR/VR experience, immersing the user in possible variations of the future. Each variation is envisioning a speculative reality based on our world’s current condition. While Fewture variation #1 – Glitter Shores – suggested a flooded world with humanity residing on islands made of glitter and plastic debris, Fewture variation #2 – Server Farm Penthouses – pictures a world designed and governed by Artificial Intelligence. Ranging between utopia and dystopia, Fewture’s scenarios are optimistic in tone and follow personal narratives of female protagonists. https://www.youtube.com/watch?v=i9XtLjogMIU About the scenes Fewture variation 2 happens in a dystopian city in…